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MARKETING & E BUSINESS
Targeted - Effective - Delivering Results
 The
1Onion team has international experience in strategic and hands-on marketing
across different channels for business to business (b2b) and business
to consumer (b2c) companies.
1Onion delivers a real return on marketing investment by:
- Focusing on customer targeting, qualification, measurement and a low
cost per lead
- Ensuring our clients have the structure and processes in place to
create value from every pound spent and every single opportunity.
Our expertise covers E-Business and the conventional
marketing mix. Using these methods, we will set the marketing agenda,
identify the specific market for your company, find the most cost effective
ways of delivering your key messages with the greatest impact and generate
a growth in revenue.
Marketing Services
1Onion's Marketing Services:
- Development of Strategy
- Marketing Planning
- Brand Experience
- Customer Segmentation
- Research
- Defining the Product and Service Mix
- Copy Writing
- Advertising
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- Telesales
- Direct Mail
- Promotions
- Exhibitions and Sales Events
- Corporate Communications
- Public Relations
- Internal Communications
- Production of Brochures/Collateral
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Strategy & Measurement
 1Onion
will develop a market strategy and define a marketing plan that makes
the most of your budget and resources. In doing so, our team will show
you how to maximise the potential of the marketing
elements to create value and avoid expensive pitfalls which can harm
your business.
Key Performance Indicators are central to our marketing planning, measuring
the effectiveness of each aspect of the marketing campaign and sales generated.
At a planning and strategic level, 1Onion will help you:
- Research and evaluate your company's value proposition to ensure
that it is competitive
- Develop new and existing markets
- Identify target audiences and focused key marketing messages
- Develop a consistent brand and an identity that enhances your performance
across all areas of activity
- Determine the appropriate sales channel - such as web, direct mail,
telesales and value added reseller - and define the customer experience
across these channels
- Successfully manage the customer lifetime cycle for maximum value
- Measure and analyse the success of the strategy and its components
parts
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Management and Implementation
 1Onion's
services incorporate most aspects of the marketing mix. We offer end-to-end
management for major campaigns or individual projects such as promotional
events, roadshows, exhibitions and other activities.
To illustrate our approach, within which effective measurement is central,
we have outlined the main stages we would suggest for a media relations
campaign.
For a media relations campaign or project, 1Onion will:
- Identify target media, generate a list of individual contacts and
set up a contact database
- Specify the criteria by which the success of the campaign will be
assessed
- Devise creative story 'pegs' for press releases which deliver predefined
key messages
- Originate and write copy for promotional material and press, releases
and packs
- Arrange the distribution of press releases
- Ensure the appropriate responses and follow-up material are in place
- Proactively sell your story to target journalists
- Organise press clippings and media monitoring
- Specifying the most effective methods for monitoring and analysis
of the coverage generated.
E-Business Services
1Onion's e-business expertise covers all aspects of promotion, design,
content, IT and system integration to establish a successful web presence
with an equally successful integrated internet marketing strategy.
1Onion provides:
 Web
site content origination and design to give visitors a value-added experience
which encourages them to contact you about your products and services- Web IT expertise to help you choose the right platform, design, shopping
cart and database software
- Knowledge of the different options available for integrating your
web site with your in-house enterprise-wide system or accounts/operations
software
- Online marketing including Search Engine Optimisation (SEO) to attract
visitors to your site
1Onion has been advising clients on the promotion and design of web sites
for eight years. In that time we have consistently secured clients Top
10 rankings in the world's major search engines and designed sites which
deliver substantial return on investment.
1Onion assists with:
- Assessing the potential of e-business for your company
- Developing an e-business strategy which is compatible with your overall
marketing plan
- Complete e-business project management
- Identifying ways in which your web site can improve your service
to existing customers and ensure they are retained as customers.
- Finding new business from new markets and customers
- Domain name selection and site hosting
- Copy-writing and content origination
- Site layout, navigation and structure
- Technical considerations such as platform and shopping cart software
selection
- Integrating your web site with your in-house enterprise-wide or accounts/operations
software
- Search Engine Optimisation (SEO) and site promotion
- Effective on-going site management to maximise the benefits of a
website, far beyond its launch
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